At the NICSA Conference in Miami this past week, the last keynote speaker was Scott Klososky. Scott is a leading expert on Social Media. Scott’s presentation was named “Trends, Technology and Taking the Lead”. Its description was “Technology is simply a tool, but in the right hands, it can almost be magical in its ability to give us new capabilities. For this reason, it is critical to understand how technology can be fully leveraged in order to drive top-line revenues, or lower bottom-line costs. In this thought provoking and practical session, Scott Klososky, with a unique and entertaining style, will discuss new trends in technology and look beyond the horizon for what is next. You will leave the session understanding technology tools and concepts that you can apply as soon you get back to the office. ”
We have all been in presentations that sounded similar, where the preswenter discusses the use of social media, its impact on your business and brand and that it is imperative that we all go out and develop a strategy to embrace social media. Well to say the least, this was not your typical presentation.
This was a presentation full of life and real energy. Scott gave some very compelling examples of how to leverage social media and for little cost, develop a message that resonates with your customer base. Tothen continue to communicate and expand the relationship with your customers, which will create the opportunity to not only sell more products, it will allow you to expand your new and repeat customer base.
He used Old Spice as a great example. OMG, OLD SPICE! My father used Old Spice, it went out of style in the 70′s. They have developed a character called “Old Spice Guy. Standing in a bathroom, wrapped in a towel, he answers questions sent via Twitter and other social media. Using a combination of YouTube, Facebook, Twitter and traditional media, timely videos are created and distributed over the internet. It has become such a sensation that media stars are following and twittering in their questions to be answered.
Another example decribed CWS, a toilet manufacturer, who used a bathroom scene of a girl trying to snort cocaine from a toilet seat. Theis particular model had a feature that the seat would spin to in an effort to clean the seat after usage. The girl puts the line on the seat and then the toilet seat spins and gets rid of the coke.
The point of these examples was to show that using some creativity, some outside the box thinking, you could create imagery that strikes a cord with the potential millions of people using the internet for very little money. This equates to a spend of fractions of a penny to distribute your brand to a new audience.
To our audience, consisting of traditional bankers and other financial services resources, he gave hope that even in our conservative world we could find an audience.
You can find Scott at http://www.klososky.com/